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Portfolio
Client:
DMG World Media
Overview:
Metro Ski & Snowboard Show 2007 - Integrated Campaign
Brief:
Following the success of the 2006 Metro Ski and Snowboard Show we were invited to pitch for the 2007 event.
Result:
Employing the line Ski London positioned alongside impactful images of skiers and snowboarders with
iconic London landmarks, allowed the brand to strongly reinforce its key message of a ski event in the heart
of the capital. A suite of icons helped to inform the public what could be undertaken at the show.
The campaign was rolled out throughout London using press, billboard, tube advertising and a comprehensive web portal.
