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Client:
CMP Information
Overview:
Think 08 - Integrated Campaign
Brief:
Think was launched in 2007 as an exhibition and conference for the property and construction markets to guide industry
thinking on sustainability, regeneration and innovation. The event takes a holistic approach, targeting visitors from across all
sectors (public, private, third) and through the whole value chain.
Following a successful launch it was decided that the 2008 event would be repositioned to focus solely on sustainability within the built environment. Our challenge was to create an integrated campaign that positioned Think as the national exhibition and conference for sustainability in the built environment.
Result:
We created a campaign that invited the audience to see things differently. The campaign incorporated images of buildings
that were either still on the drawing board, near completion or had been revamped so as to generate a buzz around the event.
The campaign used a number of Think facts which were designed to make the audience pause and think about the innumerable
ways in which the built environment could grow towards a sustainable future. Each advert was then targeted at a specific audience
through a tailored boiler plate message and call to action.
